THE HU triumphantly kicked off their inaugural three-month headlining tour across North America with the first of nine sold-out shows in Minneapolis, thrilling audiences with their one-of-a-kind style of ‘hunnu rock’–a combination of American heavy rock played with traditional Mongolian instruments and guttural throat singing that is featured on their debut album, THE GEREG, out today, Friday, September 13 via Eleven Seven Music.
The Mongolian-based rock sensation will continue to make their mark as newly appointed Cultural Envoy of Mongolia representatives as they perform at several of the biggest music festivals in the US. Riot Fest (Chicago), Aftershock Festival (Sacramento) and Las Rageous (Las Vegas)—alongside sold-out dates in major cities including: Montreal, Quebec City, Washington, Denver, Los Angeles, Columbus, Indianapolis and San Francisco.
THE HU have achieved viral online success with their captivating and cinematic videos for the album’s singles “Wolf Totem,” “Yuve Yuve Yu” and “The Great Chingiss Khan” which combined have logged over 40 million views to date and were filmed at historic locations in their home country.
THE HU stands for the Mongolian root word for human being, inspiring their original style of music that they call “Hunnu Rock.” The band pull Inspiration from the Hunnu, an ancient Mongolian empire better known as The Huns in western culture. Their music is deeply embedded with their ancient culture, even integrating old Mongolian war cries and poetry into their lyrics.
The group was founded in 2016 in Ulaanbaatar, Mongolia by their producer Dashka, along with band members Gala, Jaya, Temka, and Enkush. Together they create rock music with traditional Mongolian instrumentation such as the Morin Khuur (horsehead fiddle), Tovshuur (Mongolian guitar), Tumur Khuur (jaw harp), guttural throat singing built around the pillars of heavy rock: distorted guitars, bombastic drums, and aggressive rhythms. All four members have earned Bachelor’s or higher degrees in classical music and have gained several years of touring experience throughout Asia and the Pacific Rim.