While She Sleeps have announced a revolutionary new way to connect with fans in the form of their Sleeps Society.
A statement from the band reads:
“After 14 years as a band & in the ever-changing climate that is the music industry, we are embarking on a new chapter of our life as While She Sleeps.
Our goal is to create a sustainable model for artists & creatives, to break from the traditional industry mould by building and developing a true interdependence between the band & fans.
With the future of live performances uncertain, the Sleeps Society will enable a secure existence for WSS and gives us the opportunity to stay connected with our fanbase, developing new ways to provide for our supporters and fill the void left without live music. In these uncertain times, this is the difference between life & death for the future of WSS. We aren’t prepared to be another band forced to give up simply because the system isn’t designed to support the artist.
The idea behind the society was created after over a decade’s experience of this rollercoaster ride that is the music industry. Having overcome mountains of hardship & financial debt, it feels important to share what we’ve learned along the way with those who are drawn to a similar path as ours. This model will provide a new route for upcoming artists and bands similar to us, using our knowledge and guidance to help achieve a realistic career in the creative industries.
The society will ask a membership fee, ranging in different tiers of support. These contributions directly fund the creation and survival of WSS. The cost will be repaid to the fans with a plethora of informative, exciting & engaging videos, as well as special events to get involved with and many exclusives to members. We’ll be sharing full album guitar & drum play-throughs, a tutorial series for songwriting, studio production, vocal techniques, art & branding, self-management, videography & much more. There’ll be an in-depth look into making the forthcoming album & live-streamed studio sessions where members can help make deci¬sions in the writing stages of songs. Members will get early access to tour tickets, exclusive merchandise, warehouse meet-ups, events & secret ‘members-only’ shows. And that’s just scratching the surface of what we’ll be offering members through the Society.”
The founding of the Sleeps Society coincides with the announcement of the Sheffield metal band’s fifth album which will bear the same name Sleeps Society – and is set for release on April 16 2021.
Watch the introduction video for Sleeps Society which includes their new single below: