AC/DC were once reluctant to throw their name onto brand extensions and licensing to make a quick buck, but that thinking appears to have changed. In 2011 they allowed the opening riff of Back in Black, to be used for a Walmart commercial, which came three years after the uproar of making their Black Ice, album available only for sale in the U.S. exclusively at Walmart stores. They have also put their name to an AC/DC Bourbon and Cola in recent months.
Now, their once purist approach seems to have withered like a 60-year-old guitarist. In what will make fans either cringe or cause a riot, it now appears that high end fashion (A black t-shirt is the height of fashion not a 43Kg woman dressed like a demented Lady Gaga) label Gucci has painfully incorporated AC/DC’s iconic logo into their latest women’s ensemble. You can see the picture below, but don’t look directly at it, as you may become one of them (a certified dickhead)
In a recent interview with The New York Times, the Chairman of Columbia Records and Ex-AC/DC band manager of 12 years up until 1994, Steve Barnett, was quoted as saying: “They have a purist approach…their instinct was always to do the right thing for fans, think long term and not be influenced by financial rewards.”
They seem to be doing a super job of that Steve… I guess money does talk after all.