AC/DC Bourbon & Cola collectible cans are now available, offering exclusively created bourbon for this limited edition release. Each can will be released periodically throughout 2016 and will be showcasing one of the bands incredible catalogues of iconic album covers. Design number one to be released is the Rock or Bust can in honour of AC/DC’s 17th album reaching number one in twelve countries.
As pioneers of Australian music, there’s more to this than a can of drink. The campaign will be complemented by the ‘AC/DC Let There Be Rock Fund’ launching in March 2016. The Let There Be Rock competition invites up and coming Australian music talent to cover their favourite AC/DC song in any genre or style they so choose and go in the draw to win some incredible prizes and once-in-a-lifetime industry experiences. A portion of the proceeds from the sale of limited edition AC/DC collectible cans will go directly into the LTBR Fund and will grow in value over the duration of the campaign. Clickfor more information on how to enter.
In addition to supporting the up-and-comers from the Australian Music Industry, AC/DC Bourbon & Cola will be giving out an incredible catalogue of prizes including signed Gibson SG Specials to consumers who purchase and support the fund via posting images on their social media spaces. The #showusurcans campaign will be complimentary to the AC/DC Let There Be Rock Fund, inviting Australian musicians and enthusiasts alike to support the winner of the fund and enjoy the drink while doing so.