Sydney’s, SETMEONFIRE have dropped a killer video for the track Creature, from their soon to be released album, Lowtech.
Featuring vocalist/songwriter Cameron Eyre (previously of Boris The Blade and The Storm Picturesque), and multi-instrumentalist Oliver Freeth, guitarist Stuart Pearson, drummer Kieran Jackson and bassist Alex Milovic; and with influences ranging from the alternative rock and metal stylings of the late 90’s to modern day electronica, drum & bass and hip hop with a cinematic delivery, Setmeonfire are an exciting new addition to the Sydney scene!
Working with short film makers Calum Riddell and Christian McGuinness, the video for Creature reflects Cameron’s take on social media. “Social media and it’s pitfalls have been done to death lyrically, so I tried approaching the subject from the perspective of a dominant/submissive relationship, where the submissive is quite wilful despite the dominant’s almost predatory aggression.This is much akin to the way in which social media preys on our insecurities – we can’t help but get sucked in to it’s web despite knowing it isn’t healthy for us. This is visually represented in the clip by having an antagonist who is being controlled by an external force trying to hunt down and “plug in” his victim.”
Lowtech sees the band make their definitive mark. With a few EP’s and singles now under their belt, they have refined their sound to what is now a perfect marriage of rock and electronica. Dense soundscapes that accommodate a melting pot of atmospheric keys, driving guitars, synthetic bass and heavily processed percussion that lay a path for an equally diverse vocal delivery ranging from aggressive to melancholic to frantic.
Lowtech comes online in March.
SETMEONFIRE will be playing select venues to launch Lowtech on release.
Watch this space