There is no white magic, there is no black magic, there is only Ruff Majik. Pulp rock fandom, here we come.
Ruff Majic has never been a band to do the same thing twice. From trying out different production styles for every release, playing mixtures of genres ranging from soul to black metal, to releasing a season-based EP series (later compiled into a full album), the band has always strived to keep themselves and their fans on their toes. It should come as no surprise then that frontman Johni Holiday has dreamt up yet another mad hatter-type plan for their upcoming release.
The band needed to make a plan to ensure their future endeavours would generate some heat. So, what then? What is the logical step forward for a small South African band, still hell-bent on world domination, but humbled by a global pandemic? Enter Pulp: Ruff Majik’s rebirth, re-brand, and singles campaign. Therefore, Johni (alongside Ale & Cake Illustrations) set forth to create a universe of pulp literature, to go along with their music, old and new. The Pulp series kicks off today with an online comic tying in the story between their Who Keeps Score and Swine Tooth Grin videos, along with a visualizer for Swine Tooth Grin — the second single to last issued from their album The Devil’s Cattle.
It will be followed up on July 30 with another interim comic and an animated music video for Heart Like An Alligator.
Read the first chapter of the Pulp comic series HERE
Watch Swine Tooth Grin below: