Red Fang has unveiled their latest single, “Antidote,” through an app written and directed by Wieden+Kennedy creative Ansel Wallenfang. It is the world’s first music video game you have to headbang to play!
The mid ’90s–style app, titled Red Fang: Headbang, is available globally for both Android and iOS using either a smartphone or tablet. A tutorial at the beginning teaches users how to appropriately headbang (hint, move your head with your hand/phone). If the user stops headbanging, Red Fang dies. The app features three alternate endings.
The idea came to Wallenfang one night when he noticed how he was moving with his phone while watching a music video. Wallenfang worked with W+K Studios, Wieden+Kennedy’s development and production arm that oversees IP and original entertainment properties, to bring the idea to life.