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DeadSet Records 12/05


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What happens when Jack Daniels and Frankie’s Pizza combine forces to produce a beer? An icy elixir emblematic of all they hold dear!


Oh, and a disastrously huge party to declare its arrival! Read on…


As a ‘beer-centric’ venue, Frankie’s has long collaborated with brewers around the country. In our first few years, we clocked up over thirty unique beers, from GOUT STOUT to BLOOD FLOOD to EURO PORN PALE and beyond. It was a tonne of fun, but it was timely, costly, and while a few of these creations have become brewery staples (ala Serpents Kiss), the effort usually left us stuck with thirty-odd kegs of an impossibly rich brew! Nowadays we’re focusing on really meaningful collaborations, ones with merit, yield, and purpose beyond a funny title.


With this in mind, we present LEMMY LAGER. A beer embodying the soul n’ spirit of Jack Daniels & Frankie’s Pizza. We got to work with the masters of Moon Dog Brewery Melbourne, together creating a beer to bewitch the senses. After an eight week maturation, tastebud trials, flavour dosing and other witchery at the astounding Moon Dog World, we’ve landed on an Amber Lager with Jack n’ Coke notes and extreme drinkability. Astounding as is, but for the full Rock n’ Roll experience we strongly suggest going slug for slug with a straight shot of Jack.


The release of this beer comes fully loaded with our most inspired launch party by far. We couldn’t help taking the excuse to pay homage to the true historic leader of this lifestyle, and so landed on the title, Lemmy Lager. A Hard Rock hero with a legacy of abominable proportion. The best and boldest in the biz are banding together to launch this Lager with a full-blown supergroup Motorhead show on June 13.


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