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FENDER Introduces Beginner’s Hub

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After millions of new players started their learning journey during the pandemic, there are more guitar players out there than ever before. As you know, guitar transcends genres and music spans all borders, demographics, and cultures. Fender is continuously committed to robust action to remove any barriers to entry and is proud to announce today’s launch of its all-new Beginner’s Hub on Fender.com – a one-stop destination for everybody and anybody starting out on their own personal learning journey. 

“The pandemic rapidly accelerated the already healthy growth in beginner guitar players and we accelerated our investment in tools to support them,” said Andy Mooney, CEO Fender. “Our suite of Beginner Tools enables new players to enjoy the process of learning to play music they love and perhaps  go on to create music we all will love.”

The Beginner’s Hub will include proprietary guitar technology including Find Your FenderFender Play, and Fender Tune, revolutionising the brand’s product journey to cater to the experiences of the largest wave of new players ever seen. Fender also has curated bundles for electric/acoustic guitars, bass guitar and ukulele on a section of the Beginner Hub, and all are organized by level starting with Basic and then getting more premium with Beginner and Beginner+ for more familiar players. From the instrument and amps to accessories, these bundles have everything for beginners to get started, and there are options for younger learners, as well.

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