Two-time Grammy-nominated band Bring Me The Horizon have enlisted fellow Brit Yungblud for their new single, ‘Obey’, out now. The track was premiered as Annie Mac’s Hottest Record on her Radio 1 show.
Directed by Bring Me The Horizon frontman Oliver Sykes, the visual for the film clip was shot in London and stars both Oli and Yungblud who battle each other as robots before an unexpected turn of events occurs.
“’Obey’ is a soaring ode about how, as a society, oppression has been so normalized in our DNA that we can’t even see it anymore,” Oli says. “We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don’t even want to think about. They tell us how to live with a smile on their face, like shit ain’t fucked up, inform us of tragic statistics like it’s nothing… it’s a weird world.”
Written by Bring Me The Horizon with additional production by Doom and Doom Eternal composer Mick Gordon, Obey is the third track lifted from the band’s first EP of the forthcoming Posthuman series. It follows the group’s first song released during isolation ‘Parasite Eve’, which has over 35 million streams to date. Bring Me The Horizon continues to use this time to create and write what is set to be some of their most boundary-crossing, powerful music to date.
Watch ‘Obey’ below
PHOTO CREDIT: HARIS NUKEM