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Asking Alexandria have celebrated their signing to Better Noise Music earlier this year with a  new album, See What’s On The Inside, due out on October 1.

Having released the anthemic single Alone Again, Asking Alexandria are already basking in critical praise for See What’s On The Inside, an album that the band themselves have publicly stated has galvanized their resolve and allowed them to write and record together for the first time in over a decade.

Enigmatic frontman Danny Worsnop joined HEAVY to discuss the album and the fresh approach to recording it.

“We wanted to go back to our roots and the place we started, which was, in one form or another, big rock songs,” he explained. “We grew up on that kind of music in the 70s and 80s and kind of the 90s – just big, beautiful rock songs that make people feel. That was the point of this record, both in tone and how we made it as well. We wanted it to be very real, very organic, very… analogue. We wanted to make it feel like a record that when you listen to it you feel like you’re in the room.

Guitarist Ben Bruce is quoted as saying the album is “a result of the band reconnecting and falling back in love with what started the band in the first place”. I put this to Danny to see if he agrees.

“He’s a dirty liar!” he laughed, adding “I think the album was a very different thing for each of us, but it was definitely a process that we haven’t done in a very long time. We haven’t done it like we did now ever! We haven’t been in a studio with each other since the very first record and even then, it was a lot of programming and doing stuff digitally. There was a lot of manipulation on everything. There’s not one word on that record that sounded like it did when I actually sang it so it was… we were a very, very, very digital band and I think as beautiful as technology is in helping us create more and have access to all these incredible creative tools it can also in many ways sterilize the soul of what you’re trying to do and this definitely gave us an opportunity to fall in  love with making music in this way and with each other.”

In the full interview, Danny talks about the album in greater detail, the importance of choosing the right song to open an album, the musical influences on the album and how they gel, the early days of Asking Alexandria and where they fit in musically, their upcoming run of shows and more.


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