Over the weekend BRING ME THE HORIZON launched a mixed reality initiative with Landmark, giving fans the chance to go to hotspots in their city to unlock exclusive content that delves further into the amo music, its theme and the visual artwork. The exclusive content the fans can unlock includes video teasers, lyric photos from the artwork and more. There are 100 locations around the world with hotspots and updated content added daily.
Head to BMTHamo.com for the Landmark Experience.
The band spent last summer writing and recording in Los Angeles, with vocalist Oli Sykes and keyboardist Jordan Fish handling production. Among amo’s many highlights is the Grimes collaboration nihilist blues, which NME hailed as “the album’s centerpiece, a glitching rush of dark 90s Eurodance to soundtrack the blackest of raves. It’s an anthem for millennials who feel like there’s nowhere to go.”
The band kick off their North American headline tour this week, followed by shows in South America, Australia and a plethora of festivals around the world.
PRE-ORDER amo HERE
